CADDIS is proud to be the anti- anti-aging brand for readers. They want to have an open and frank conversation with you about how absolutely right on it is to be the age we are, right here and now. CADDIS is calling bullshit on 50 is the new 40, on the whole fountain of youth illusion, on the many industries that are profiting on vanity and fear of age, on the concept of “aging gracefully”, and on the notion of raging against the dying of the light.
So a group of friends living in Northern California, Southern California, Brooklyn, Park City, and Salt Lake City decided that they would board this spaceship. They setup our warehouse in Salt Lake City because that seems to make more sense than setting up a warehouse in Manhattan or San Francisco.
We began shipping readers in Dec. of 2017. CADDIS believes that it is time to get real about who we are and where we are in life, and how being right here, right now is right on, in spite of the fact that the entire world seems hell-bent on marketing to our long-gone teen vanities or trying to scare us into an early grave.